http://theforestthroughthetrees.com the forest through the trees Tue, 24 Apr 2012 06:29:37 +0000 http://theforestthroughthetrees.com en http://www.theforestthroughthetrees.com/Kraft http://www.theforestthroughthetrees.com/following/theforestthroughthetrees.com/Kraft Tue, 24 Apr 2012 06:29:37 +0000 the forest through the trees 2857739 EURO RSCG was asked to come up with a rallying campaign to mobilize internal employee excitement about the merger between General Foods and Kraft Brands. R O L E : Art Direction A G E N C Y : EURO RSCG NY C L I E N T : Kraft <img src="http://payload27.cargocollective.com/1/6/202561/2857739/kraft_1.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload27.cargocollective.com/1/6/202561/2857739/kraft_1_o.jpg" data-mid="14526002" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/6/202561/2857739/kraft_3 copy.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload27.cargocollective.com/1/6/202561/2857739/kraft_3 copy_o.jpg" data-mid="14526003" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/6/202561/2857739/kraft_5.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload27.cargocollective.com/1/6/202561/2857739/kraft_5_o.jpg" data-mid="14526004" border="0" align="left"/> http://www.theforestthroughthetrees.com/Nike-Baseball-Campaign http://www.theforestthroughthetrees.com/following/theforestthroughthetrees.com/Nike-Baseball-Campaign Tue, 24 Apr 2012 06:01:40 +0000 the forest through the trees 3265979 Cinco Design Office was asked to lead the global campaign for Nike Baseball, including print and store displays. Below are some examples of spreads tying together custom product shots with existing pro athlete photography. A G E N C Y : Cinco Design Office R O L E : Art Direction C L I E N T : Nike Baseball <img src="http://payload48.cargocollective.com/1/6/202561/3265979/nike_resize.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload48.cargocollective.com/1/6/202561/3265979/nike_resize_o.jpg" data-mid="16742225" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/202561/3265979/nike_resize2.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload48.cargocollective.com/1/6/202561/3265979/nike_resize2_o.jpg" data-mid="16742228" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/202561/3265979/nike_resize3.jpg" width="670" height="475" width_o="670" height_o="475" src_o="http://payload48.cargocollective.com/1/6/202561/3265979/nike_resize3_o.jpg" data-mid="16742229" border="0" align="left"/> http://www.theforestthroughthetrees.com/Lunch http://www.theforestthroughthetrees.com/following/theforestthroughthetrees.com/Lunch Tue, 28 Feb 2012 22:09:55 +0000 the forest through the trees 2902872 <img src="http://payload30.cargocollective.com/1/6/202561/2902872/lunch8.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload30.cargocollective.com/1/6/202561/2902872/lunch8_o.jpg" data-mid="14764823" border="0" align="left"/> Concept for Bedford Cheese shop to illustrate that Bedford Cheese shop was now selling prepared food and other culinary supplies. A G E N C Y : F T T T R O L E : Art Direction, Illustration <img src="http://payload30.cargocollective.com/1/6/202561/2902872/lunch1.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload30.cargocollective.com/1/6/202561/2902872/lunch1_o.jpg" data-mid="14764817" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/6/202561/2902872/lunch3.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload30.cargocollective.com/1/6/202561/2902872/lunch3_o.jpg" data-mid="14764818" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/6/202561/2902872/lunch5.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload30.cargocollective.com/1/6/202561/2902872/lunch5_o.jpg" data-mid="14764821" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/6/202561/2902872/lunch6.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload30.cargocollective.com/1/6/202561/2902872/lunch6_o.jpg" data-mid="14764822" border="0" align="left"/> home http://www.theforestthroughthetrees.com/Jaguar-Global-Advertising http://www.theforestthroughthetrees.com/following/theforestthroughthetrees.com/Jaguar-Global-Advertising Wed, 22 Feb 2012 03:46:52 +0000 the forest through the trees 2857697 Working with the creative duo Alicia Johnson + Hal Wolverton our team reinvigorated the brand by reaching out to a younger affluent audience using the core mantra; "Beautiful, fast cars". Over a four year span we produced global creative for broadcast, print, outdoor garnering numerous awards including a Clio. A G E N C Y : EURO RSCG R O L E : Senior Art Director C L I E N T : Jaguar <img src="http://payload27.cargocollective.com/1/6/202561/2857697/jag_8_5.jpg" width="669" height="1342" width_o="669" height_o="1342" src_o="http://payload27.cargocollective.com/1/6/202561/2857697/jag_8_5_o.jpg" data-mid="14779096" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/6/202561/2857697/jag_3.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload27.cargocollective.com/1/6/202561/2857697/jag_3_o.jpg" data-mid="14525510" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/6/202561/2857697/jag_4.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload27.cargocollective.com/1/6/202561/2857697/jag_4_o.jpg" data-mid="14525511" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/6/202561/2857697/jag_5.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload27.cargocollective.com/1/6/202561/2857697/jag_5_o.jpg" data-mid="14525513" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/6/202561/2857697/jag_8.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload27.cargocollective.com/1/6/202561/2857697/jag_8_o.jpg" data-mid="14525516" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/6/202561/2857697/newjag_book4.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload27.cargocollective.com/1/6/202561/2857697/newjag_book4_o.jpg" data-mid="14525856" border="0" align="left"/><img src="http://payload27.cargocollective.com/1/6/202561/2857697/jag_2.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload27.cargocollective.com/1/6/202561/2857697/jag_2_o.jpg" data-mid="14525509" border="0" align="left"/> home http://www.theforestthroughthetrees.com/Dell-Packaging http://www.theforestthroughthetrees.com/following/theforestthroughthetrees.com/Dell-Packaging Wed, 22 Feb 2012 03:04:09 +0000 the forest through the trees 2857505 While at Cinco Design Office we were tasked with the redesign Dell's Inspiron brand of consumer laptops with Millenials as our core audience. We presented over 100 unique concepts. After having narrowed the concepts, we then approached UK based illustrator Rose Stallard to create custom art for testing. A G E N C Y : Cinco Design Office R O L E : Art Direction C L I E N T : Dell <img src="http://payload27.cargocollective.com/1/6/202561/2857505/dell_rework.gif" width="500" height="984" width_o="500" height_o="984" src_o="http://payload27.cargocollective.com/1/6/202561/2857505/dell_rework_o.gif" data-mid="14524580" border="0" align="left"/> home http://www.theforestthroughthetrees.com/Hyatt-Global-Advertising http://www.theforestthroughthetrees.com/following/theforestthroughthetrees.com/Hyatt-Global-Advertising Fri, 17 Feb 2012 22:14:45 +0000 the forest through the trees 2825612 Advertising and branding campaign for Hyatt Hotels. The strategy was based around the Hyatt's core belief in their genuine, intuitive and gracious service. The visuals showed the absence of the service and rooms, and were intended to appear as though they were gorgeous snapshots from the guests' perspective, implying that the best service appears effortless. A G E N C Y : EURO RSCG NY R O L E : Senior Art Director C L I E N T : Hyatt Hotels <img src="http://payload26.cargocollective.com/1/6/202561/2825612/hyatt_rework_5.jpg" width="670" height="1318" width_o="720" height_o="1417" src_o="http://payload26.cargocollective.com/1/6/202561/2825612/hyatt_rework_5_o.jpg" data-mid="14778604" border="0" align="left"/> home http://www.theforestthroughthetrees.com/Mi-Adidas-Campaign http://www.theforestthroughthetrees.com/following/theforestthroughthetrees.com/Mi-Adidas-Campaign Thu, 16 Feb 2012 21:43:37 +0000 the forest through the trees 2823504 <img src="http://payload26.cargocollective.com/1/6/202561/2823504/makeitmine_r.gif" width="500" height="322" width_o="500" height_o="322" src_o="http://payload26.cargocollective.com/1/6/202561/2823504/makeitmine_r_o.gif" data-mid="14354345" border="0" align="left"/> An assortment of pieces created for the MiAdidas identity, Adidas' customization program, while at Cinco Design Office. MiAdidas used hand drawn illustrations and key color tweaking to speak to the unique offerings of the program. The MiCoach identity used bold, universal information graphics, which were later used in the MiCoach mobile apps. A G E N C Y : Cinco Design Office R O L E : Art Direction C L I E N T : Adidas <img src="http://payload26.cargocollective.com/1/6/202561/2823504/adi_4.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload26.cargocollective.com/1/6/202561/2823504/adi_4_o.jpg" data-mid="14341692" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/6/202561/2823504/adi_6.jpg" width="620" height="375" width_o="620" height_o="375" src_o="http://payload26.cargocollective.com/1/6/202561/2823504/adi_6_o.jpg" data-mid="14347189" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/6/202561/2823504/adi_2.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload26.cargocollective.com/1/6/202561/2823504/adi_2_o.jpg" data-mid="14341702" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/6/202561/2823504/adi_6_6.jpg" width="500" height="340" width_o="500" height_o="340" src_o="http://payload26.cargocollective.com/1/6/202561/2823504/adi_6_6_o.jpg" data-mid="14349190" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/6/202561/2823504/adi_1.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload26.cargocollective.com/1/6/202561/2823504/adi_1_o.jpg" data-mid="14341723" border="0" align="left"/><img src="http://payload26.cargocollective.com/1/6/202561/2823504/adi_5.jpg" width="500" height="340" width_o="500" height_o="340" src_o="http://payload26.cargocollective.com/1/6/202561/2823504/adi_5_o.jpg" data-mid="14349135" border="0" align="left"/> http://www.theforestthroughthetrees.com/Lecture-series http://www.theforestthroughthetrees.com/following/theforestthroughthetrees.com/Lecture-series Tue, 14 Feb 2012 22:57:10 +0000 the forest through the trees 2810682 <img src="http://payload25.cargocollective.com/1/6/202561/2810682/letterR.jpg" width="423" height="597" width_o="423" height_o="597" src_o="http://payload25.cargocollective.com/1/6/202561/2810682/letterR_o.jpg" data-mid="14763957" border="0" align="left"/> Poster for a lecture series of guest designers and artists, hosted by EURO LUXE. The first lecturer requested was Jonathan Hoefler, accomplished typographer. A G E N C Y : EURO RSCG R O L E : ART DIRECTION C L I E N T : EURO LUXE <img src="http://payload25.cargocollective.com/1/6/202561/2810682/letterR_2.jpg" width="423" height="597" width_o="423" height_o="597" src_o="http://payload25.cargocollective.com/1/6/202561/2810682/letterR_2_o.jpg" data-mid="14763958" border="0" align="left"/> http://www.theforestthroughthetrees.com/IFC-Brand-Identity http://www.theforestthroughthetrees.com/following/theforestthroughthetrees.com/IFC-Brand-Identity Tue, 14 Feb 2012 04:57:39 +0000 the forest through the trees 2803405 The design studio FGA asked me to help out with the redesign of the Independent Film Channel's brand redesign and on-air packaging. The newly developed tagline "Always On. Slightly Off." sent us sailing into a world of subversive and off kilter approaches. Here are some of the results of that work, which won two "Best of Category" awards from the Brand New Awards: Logo and Identity Animations & Brand Guideline Documents. A G E N C Y : Feel Good Anyway R O L E : Art Direction & Design C L I E N T : IFC <img src="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_12.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_12_o.jpg" data-mid="14341940" border="0" align="left"/> <img src="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_12.jpg" width="500" height="375" width_o="500" height_o="375" src_o="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_12_o.jpg" data-mid="14341940" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_2.jpg" width="500" height="340" width_o="500" height_o="340" src_o="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_2_o.jpg" data-mid="14338560" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_3.jpg" width="500" height="340" width_o="500" height_o="340" src_o="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_3_o.jpg" data-mid="14338562" border="0" align="left"/> <img src="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_5.jpg" width="500" height="340" width_o="500" height_o="340" src_o="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_5_o.jpg" data-mid="14339260" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_9_9.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_9_9_o.jpg" data-mid="14342706" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_7.jpg" width="670" height="421" width_o="720" height_o="453" src_o="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_7_o.jpg" data-mid="14339262" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_8.jpg" width="500" height="340" width_o="500" height_o="340" src_o="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_8_o.jpg" data-mid="14339264" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_9.jpg" width="500" height="340" width_o="500" height_o="340" src_o="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_9_o.jpg" data-mid="14339265" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_10.jpg" width="500" height="340" width_o="500" height_o="340" src_o="http://payload25.cargocollective.com/1/6/202561/2803405/ifc_10_o.jpg" data-mid="14339266" border="0" align="left"/> http://www.theforestthroughthetrees.com/Wieden-Kennedy http://www.theforestthroughthetrees.com/following/theforestthroughthetrees.com/Wieden-Kennedy Tue, 14 Feb 2012 04:15:29 +0000 the forest through the trees 2805117 Wieden + Kennedy asked me to create some t-shirts for the rapper Eminem to wear to the 2011 Grammys, as a nod to his role in Chrysler's recently launched Imported from Detroit campaign which aired during the Super Bowl. One approach used Chrysler's legacy eagle emblem as well as Detroit's iconic Joe Louis clenched fist. A G E N C Y : Wieden + Kennedy R O L E : Art Direction C L I E N T : Chrysler <img src="http://payload25.cargocollective.com/1/6/202561/2805117/wk_t_16.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload25.cargocollective.com/1/6/202561/2805117/wk_t_16_o.jpg" data-mid="14874600" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/6/202561/2805117/wk_t_9.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload25.cargocollective.com/1/6/202561/2805117/wk_t_9_o.jpg" data-mid="14875008" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/6/202561/2805117/wk_t_21.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload25.cargocollective.com/1/6/202561/2805117/wk_t_21_o.jpg" data-mid="14874677" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/6/202561/2805117/wk_t_17.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload25.cargocollective.com/1/6/202561/2805117/wk_t_17_o.jpg" data-mid="14874601" border="0" align="left"/><img src="http://payload25.cargocollective.com/1/6/202561/2805117/wk_t_20.jpg" width="670" height="455" width_o="670" height_o="455" src_o="http://payload25.cargocollective.com/1/6/202561/2805117/wk_t_20_o.jpg" data-mid="14874605" border="0" align="left"/> home